How Much Does Vacation Rental Management Cost?

Owners ask this first because it determines everything else. The problem: fee structures look similar on the surface but behave very differently in practice. This guide clarifies every common model, what’s typically included, where the “gotchas” hide, and how to compare offers using a single metric: your Effective Take Rate (ETR). It also explains how Recreation’s pricing is built to be transparent and aligned.
Fee Models (What You’ll See in the Market)
Model | How it works | Where it’s used | Watchouts |
---|---|---|---|
Commission on Gross Rent (20–35%) | % of nightly rent before OTA/platform fees | Most STR managers | High % can still be fair if there are no hidden add‑ons; confirm inclusions |
Commission on Net Rent | % after OTA fees deducted | Some STR managers | Sounds lower but the base is smaller; compare apples‑to‑apples |
Flat Monthly Fee (per unit) | Fixed fee regardless of revenue | Urban/condo setups; light‑ops models | Off‑season risk: ETR can spike when revenue dips; check inclusions |
Hybrid (Base + Commission) | Monthly retainer + % of rent | Mixed portfolios; boutique firms | Can mask higher all‑in cost once add‑ons are included |
Revenue Share / Incentive on NOI or GOP | A % of profit in addition to (or instead of) a base % of revenue | Boutique hotels, larger STR assets | Definitions of “NOI/GOP” matter; expense control incentives can misalign |
Per‑Booking / Co‑host Fee | Fixed $ or low % per reservation | Co‑hosts, light‑ops | Limited accountability for maintenance/compliance; variable quality |
Master Lease / Guaranteed Rent | Operator pays fixed rent; takes upside/downside | Lease‑arbitrage operators | Not management; different risk profile; ensure legal/HOA alignment |
Key idea: almost any model can work if it’s transparent. What matters is the all‑in cost for the service level you need.
What’s Usually Included vs. Extra
Commonly Included
- Marketing & distribution (Airbnb, Vrbo, direct)
- Guest communications & support
- Dynamic pricing & revenue management
- Housekeeping coordination & basic QA
- Monthly owner statements
Often Extra / Variable
- Deep cleaning, preventative maintenance, vendor dispatch
- Linens & consumables programs
- Technology platforms beyond baseline
- Repairs, capital projects, and any markups
- Regulatory admin (permits, license display, inspections)
Hidden Fees & Frictions to Check Before You Sign
- Setup/onboarding charges and amortized “implementation” fees
- Vendor markups (repairs, landscaping, supplies) and who selects vendors
- OTA commission handling (absorbed vs. passed through)
- Multi‑year terms, early‑termination penalties, or automatic renewals
- Personal‑use restrictions and blackout rules
- Insurance requirements and damage responsibility
How Recreation Stays Prices (and Why)
- 25% Management Fee on new STR contracts (legacy at 20% + RS+)
- Transparent guest‑paid fee (clearly disclosed; not tacked onto owner statements)
- 5‑Star Guarantee – if a stay doesn’t earn 5 stars, we waive our management fee for that booking
- 30‑Day Out Clause – flexibility replaces lock‑ins; we earn retention with performance
Result: predictable economics owners can plan around, plus aligned incentives for quality and revenue.
FAQs
What’s the cheapest way to manage my Airbnb?
Self‑managing avoids fees but requires daily work, tools, vendor management, and compliance. Many owners net more with professional management due to pricing discipline and fewer costly mistakes.
Are revenue‑share or NOI‑based models better?
They can be — especially for hotel‑like assets — but definitions of expenses matter. Confirm what’s included in “NOI,” who approves spend, and whether there’s also a base revenue fee.
Why do some companies look cheaper but cost more?
Because of markups, OTA pass‑throughs, and lock‑ins that raise your ETR. Ask for a one‑page all‑in cost summary across peak and shoulder months.
Ready to See the Difference?
We’ll provide a free revenue analysis comparing your current performance with projected results under Recreation Stays, plus a step-by-step transition plan.
What you’ll get:
- Transition roadmap with zero downtime
- Market-based revenue projections
- Side-by-side fee comparison with Vacasa
- Transparent cost breakdown